The quest for Autenthicity

I am participating in the ThinkAbout seminar hosted by Jo Pine and Jim Gilmour. Jo Pine has through his books been on my radar for many years. He wrote the legendary book about Mass Customisation which in many respects was 10 years ahead of its time. A Couple years ago I had the pleasure of meeting him at a seminar where he gave a keynote on the emerging experience economy. The thoughts are captured in theirs first joint book. Both of these books are some of my favorite works and his talk was great. Seldom does a non UI guy talk so well about UI. I now use UI in its broadest sense, the experience. This is where I feel I am working; I am in the 'experience making business'. We have since then stayed in touch and agreed to meet, it will finally happen. Their latest direction seems to be about authenticity in experiences and services, something I find very interesting. I am asking myself what can be done to products or services to give them that feeling of authenticity, lets see what I learn. I will post some thoughts and my feedback here for you to read.