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Thursday, November 24, 2005

The virtual gigant Google moves into the physical world with Google Spaces

Google Space at Terminal 1 in Heathrow lets users use the net for anything even Yahoo mail.
Google Space at Terminal 1 in Heathrow lets users use the net for anything even Yahoo mail.
They hand out this guide, demo Google Earth very visibly.
They hand out this guide, demo Google Earth very visibly.


Google Spaces is the first push for Google in the physical world. It is a place where passing travellers can stop to get online. It is staffed with Googlers willing to help. They don their apps. But also let users check their mail. I was happy to see several reading Yahoo mail. The branding and mood was very different from what I have seen at their campus. No lava lamps or round balls to sit on. It will be interesting to see what the reaction of this will be, but I think it is a start of seeing the net gigants in the streetscene or where people live and move. My guess in two years we will see one of there virtual gigants on the giant billboards in Picadilly. This line of modern day phone booths is a compelling thought, where users could top up with new digital stuff and some nice ads while they pass by. When that happens we know the business has evolved to a new stage. I have followed the Google note into Wi-Fi networks. If that is a good strategy can be debated. I would not do it, but I an happy someone is pushing ubiquitious broadband. I will certainly use it!

06:47 PM | Permalink

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