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Saturday, January 09, 2010

Free your mind by breaking a foot

The headline is a bit extreme, but it seems to be what is happening to me. While I was on holiday I managed to brake my foot while biking. Nothing very serious, but enough to keep from moving about, flying doing things I normally do in my work. I live a quiet life on the sofa.

I recently noticed that this slower life pace sets my brain in motion.  New interesting ideas have popped into my mind. I have to say I cherish it, but breaking a leg for it is an expensive price to pay.
2009 was in many ways extreme. What seemed to be the recession of my life seemed to have spread over to the user experience business. The first quarter was very quiet. We had to work really hard to win new business. This continued in the second quarter. In July it swung around and since then we were extremely busy. This hecticness had taken its toll on my public writing. I felt I had no time to think and hence I had nothing new to say. The good news is that 2009 was a very good year for Fjord. Despite the though climate we had loyal customers, a fantastic team and managed to open two new offices, one in New York and one in Madrid. We also managed to become the top digital agency in the Sunday Times Virgin Fast Track 100 - the list of the fastest growing companies in the UK, our overall rank was 47.

Time is the most democratic asset in the world. We all have the same amount of it. The lesson here is that if one does not take time to recharge the brain in a knowledge business you cannot provide the best of value. I need to help my customers solve user experience and service design challenges and I need to help my designers push the envelope, for that the brain needs to be in good shape. This January leg break should be great for both.

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