Saturday, February 13, 2010
The Facebook phone
As part of the Fjord 2010 trends we though of where Facebook could go, and we ended up thinking they should get into the phone business, as it is the great way to control the experience and monetize Facebook. Read the piece I wrote for BusinessWeek. This was also picked up by FT as well as VNU net. I think this is a fantastic thought experiement. At present Facebook should continue to do what they do acquire mobile users, then engage them, and finally maybe end of 2011 or 2012 monetize with the phone. At that time monetizing 1-2% of their user base could be a several billion dollar business. I am ofcourse assuing that they continue to grow, and why they not. It provides good basic utility -Connecting People.