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Saturday, June 18, 2011

Nokia-Zeiss just rocks - cannot wait for my mobile imaging renaissance

In the darkest of hours, what better than a bit of optimism. Many Nokian's see me as a massive Apple fanboy. This is true, but what I am really a fanboy is of awesome product innovations, elegant simplicity, things that just works.

At present there is simply very little written that is good about Nokia, but one thing which is amazing is the partnership with Zeiss. I remember how excited I was when I first heard of this deal, being the son of a photographer, Zeiss was a brand I knew from childhood. This deal was one of Pekka Rantala's finest moments, he had a massive impact on making happen, and I do think it is one of the best deals both companies have made. I am sure that the Zeiss folks are a bit dissapointed now, but I am sure that once Nokia brings out new phones with an OS and experience that works with that amazing Zeiss technology, imaging will be back in focus bigtime. I loved my N90 'Liferecorder' and I loved the N8 camera. Now with the contextual nature of Windows Phone UI, I can easily envision some amazing imaging experiences. Look at this video and you get a sense of the sheer knowledge that exist in this partnership. Remember that great people make great products. So Nokia, Zeiss and Microsoft go make magic together. 

12:40 PM | Permalink

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