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Wednesday, August 22, 2012

As world turn mobile everything changes and not all can follow.

The change towards a mobile first tech world has been a revolution in front of our eyes. As Facebook correctly acknowledged in their IPO filings, they do not have a solution for monetising on mobiles.

Olof Schybergson most recent writing captures many of the issues brilliantly published on Fortune's site. The title is approriately labelled "The trend that terrifies Big Tech:" http://tech.fortune.cnn.com/2012/08/21/mobile/ Do read it it should provide a wakeup call.

The complexities of a mobile first world are best illustrated by Facebook. Over two and half years ago I wrote an article on Bloomberg BusinessWeek predicting that Facebook should get into phones, as they have not other chance to play in the context awareness game, critical for proactive behaviour where Facebook comes to you with timely meaningful, locally relevant information that you are willing to pay for. If you are interested read my thoughts back then here Facebookphone . I think the core of the article is still relevant. They need to get into middleware, rather than just the app layer. Not easy to do with Google controlling the dominant platform.

Since then Google has made massive strides forward and they are now fantastically positioned to capitalise as the engine of perpetual life recording and discovery. With millions of pocket drones they are able to make a good sense of the real-time world and make the world universilly organised and accessible.

For a conceptual experience how this context machine should be presented to user I suggest getting familiar with Foursquare, they are continiously iterating themselves into the concext epi-center of mobile, if you are looking at it from a business point of view Foursquare is approaching a big goldmine, the verb Explore is critical, whoever owns the mindshare for Exploration is onto something very valubale. I am also cheering for GroupOn with their Now another word worth owning.

So my question is when you are around and about and you want inspiration where do you go? I do not think the answer is Facebook.

02:51 PM | Permalink

Comments

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