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Friday, November 01, 2013

Do women want more than pink?

Samsung is continuing to build awareness for wearables at the long tail of media, the Swedish speaking newspaper Hufvudstadsbladet. Circulation of about 45.000 per day.

Samsung Gear women

This spread appeared in the Saturday paper. I decided to conduct a family focus group. At the moment, there were 5 women, at nearly 9, two girls at 12, one 16 and one 43. The discussion was lively and vivid. They basically all hated it. The nearly 9 year old nailed it. Pink is Hello Kitty and Hello Kitty is uncool. Everyone laughed very hard.

I would love what other women think. I think there is more to designing for women than making stuff pink. Please let me know. 

11:44 AM | Permalink


I'm in complete agreement. Design needs to authentic, not just a veneer applied on top.

Posted by: Bill Geiser at Nov 3, 2013 12:28:07 PM

This is a wrong shade of pink. Needs to be brighter! Like Victoria's Secret hot pink :)
It's probably targeted specifically to a category of young ladies with those tiny dogs and tiger-print dresses :) Or teenagers. Pink color is not bad in itself but it hardly adds value in this context. And the watch is pretty huge for an avarage woman' hand.

Posted by: Ksenia at Nov 21, 2013 11:07:39 PM