Friday, November 01, 2013
Do women want more than pink?
Samsung is continuing to build awareness for wearables at the long tail of media, the Swedish speaking newspaper Hufvudstadsbladet. Circulation of about 45.000 per day.
This spread appeared in the Saturday paper. I decided to conduct a family focus group. At the moment, there were 5 women, at nearly 9, two girls at 12, one 16 and one 43. The discussion was lively and vivid. They basically all hated it. The nearly 9 year old nailed it. Pink is Hello Kitty and Hello Kitty is uncool. Everyone laughed very hard.
I would love what other women think. I think there is more to designing for women than making stuff pink. Please let me know.