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Early June I went sailing in Central Park. It had been a while, I bumped into my old friend, who has been sailing there forever, a great day with some wind for a change. Unfortunately I got my but kicked...
11:13 AM | Permalink | Comments (0)
One of my favourite events in the mobile space is Open Mobile Summit. What makes it special is the crowds it draws, the key shakers and movers. I have been speaking twice before and I will return again on the stage to give a talk about Tablets. I plan to share some views on the evolution of the category aswell as some insights we at Fjord have had working on tablet projects.
To make this event even more special Fjord and Open Mobile Summit has teamed up to record the summit and produce a set of unique conference notes. Sort of Richard Sacarry meets Open Mobile Summit. Our researchers will record the sessions and during the breaks record views of the audience in a series of video interviews. This way we collect a holistic view of the conference. This booklet will be delivered to participants after the conference. The insights and views will also be integrated to Fjordcasters for subscribers of that service.
Do join me on the 26-27th of May in London. For a small discount quote my blog when you register. See you at OPM
07:52 PM | Permalink | Comments (2)
It has been a while since I was really pleased with a set of headphones. I got the new Bose headphones with microphone and the sound is so much richer than the Etymotic hf2, the Apple in ear. Yesterday they decided to take a bath. In the washing machine, the amazing thing is that they are fine! That is what I call stress test.
02:14 PM | Permalink | Comments (1)
Yesterday I got my iPad thanks to swift actions by my friend Prashant. Setting it up was a nightmare, as it started synch after basic set up. The iTunes UK store does not acknowledge the iPad except that the Kindle app was upgraded. I had to load content first and then log into the store in US using a gift card I got. This is a tempory solution, as one is really locked to the store where one bought stuff first.
What do I think? It was smaller than I thought, but the weight is a real problem. It is too heavy to qualify as my mobile casual computer. All the women I have shown it too thinks it is too heavy. It is hard to think how one can shave off 200g which would take it down to 500g or 1lb which is a magic limit in my for one handed casuality. This means it becomes more of a home computer. For me it is the monoblock of computers. Cheap to make and with iPhone OS it is battery efficient and most important Apple can monetize all SW and HW add ons. Clever!
What I need a iPod Maxi with a 5"-5.5" that still fits in the pocket, and I do not think this is in their roadmap, would split the platform in 3 segments. Now they have two small and large.
12:15 PM | Permalink | Comments (1)
One of the exciting sub-trends going on in mobile handset is the searching of new dominant forms. We have the balanced middle of the road iPhone which has pushed the device width to 61mm. Now SonyEricsson is pushing wider and longer, a move I like. With larger formfactor the functional utility grows. I think it is possible to grow bigger yet, the key is to try to solve good one-hand use. It is and will be fundamental for many mobile task. The SE started to design for left and right handed use, look at the un-lock feature for example. SonyEricsson is also segmenting smaller. This direction is particularely excited as I am not sure that Apple is willing and short term able to split the platform into three segmented sizes. They went for Pad size and this will fragment the platform, they already said that it made sense to re-write the apps for the iPad as they become an order of magnitude better. Same applies to going smaller. The addressable control areas get too small for a 20% reduction, what I think is needed for true segmentation. This is why I think Apple has made their bet, it is the Pad. They will instead segment using features like style, camera, memory and maybe keyboard. This provides enough space to grow market share significantly. Atleast this is what I would do if I would be Steve.
09:35 AM in Technology | Permalink | Comments (2)
As part of the Fjord 2010 trends we though of where Facebook could go, and we ended up thinking they should get into the phone business, as it is the great way to control the experience and monetize Facebook. Read the piece I wrote for BusinessWeek. This was also picked up by FT as well as VNU net. I think this is a fantastic thought experiement. At present Facebook should continue to do what they do acquire mobile users, then engage them, and finally maybe end of 2011 or 2012 monetize with the phone. At that time monetizing 1-2% of their user base could be a several billion dollar business. I am ofcourse assuing that they continue to grow, and why they not. It provides good basic utility -Connecting People.
03:50 PM | Permalink | Comments (1)
Now it is out. We have been waiting and we have seen the keynote, read the specs, watched the videos and seen the tweets.
I am a torn about it. I think it is too big to fit nicely into the middle between a computer and phone. At that size it is too much computer and too little pad. A pad for me is a casual computer for short usage, lean back, reading in short relaxing.
The computer, a Macbook Air, for me is a doing device, lots of work, but also some casual surfing and communicate. The iphone and my iPhone Touch (Spare memory and battery for the iPhone) is for me, my communication device and my entertainment device.
So where does the iPad fit in. It would be my casual computer, but now most of my thoughts right now are around how it would fit into work. Could I replace my Macbook Air and just use the iPad. I guess I could, will I? Probably not. I do have to write a fair amount. Well I could bring along the keyboard for that. Nix, too geeky. The reason is I struggle with iPad is that I struggle to separate work and life. Intertwined e-mails, intertwined Facebook, Intertwined blog, Intertwined phonebook, Intertwined Calendar. I do not think I am the only one. Increasingly we will struggle to separate work and life.
I am worried about its large size, it weighs more than twice the Kindle2 and that might be too much for comfortable one-hand reading. It is also significantly larger. I totally get why it is larger, it would not be a good browsing experience otherwise. The Web requires about 10" screen.
My biggest issue with the iPad is lack of camera on the front. This is fundamental for my casual comms experience. I use Skype video everyday. I am also worried about lack of multi-tasking.
So do I think this device will shape my usage, yes it will. It will be the leisure device. It is the device I take out when I am not using the web for work, or going to work on e-mails. It is the device that goes into bed with me.
This will be a msssive hit with young people, who are at universities and schools. For them it is the new computer. Once hooked on this paradigm they will look at us the 'lappies' (=laptop user) and think luddite, who needs a keyboard. The only problem, - it is not a computer, as it is a pad to a computer, so you need a computer to run it properly.
So next we wait to the Pads and the Pods liberated from the 32-pin wire and connected to the cloud.
Time for bed...but I wanted to jot down first impressions.
09:29 PM | Permalink | Comments (3)
I thought
of looking at the Apple experience as the provider of a digital life style.
First of all in that section they are roughly competing with Bang &
Olufsen, Samsung, LG and Sony but having far superior solutions, yet the uniquely best
can greatly improve. Give me iTune Central
The key
problem Apple has created with its digital lifestyle is a massive media
fragmentation. Photos are in one silo, music in another, videos chucked into
music and then sync chucked on top.Then these silos are fragmented in a range of Apple devices. In the end a real mess.
What has
happened over the past few years is that Apple has proliferated my life deeper and wider. I have
Apple in my living room in London, an iMac 24”, it is in my bag, an Macbook
Air, in my bag is also, an iPod touch 32GB. In my pocket is a 32GB iPhone 3GS.
Finally in my library in Helsinki is a MacMini, + a 40” Samsung 7-Series LED TV
and an Apple TV. On top of that I have a two time Capsules, one 1TB and one 2TB
and an Airport Express, finally I have an Apple TV also in the library in
Helsinki.
All the
devices work well except I cannot get the Airport Express to set up as a
control unit for some speakers in the living room speakers.
So what is
wrong and what does Apple need to do for me next. I need iTunes Central. iTunes Central defragments my media in my Apples. It consolidates my 3 iTunes libraries, with slightly different music. It joins
two iTunes with different bought media, the main library is in London and the
secondary is in Helsinki. When I buy media I buy HD content on my AppleTV. I have decided not
to go down the BlueRay player route, another physical media format is really old
school. My pictures are a mess, I have some pictures on my Macbook, I am
building a family collection in the library on the iMac and I have my main
library in London on the iMac. These needs to be consolidated. Pictures needs
to be synced and connected and duplicates deleted. The media needs to be
consolidated and be clonable to more machines, or I need to have the movie
library in one place. Finally I need a one click Rip my DVDs into iTunes
Central and then be able to cache them to where I happen to be. In other words, my iTunes world needs
to anticipate with a media mover genius where I am and what devices I am using.
This media genius should know that I am not in London today, so it should move the
media to me. So if I am moving about and there is a new episode of TopGear
bring it to the device that was last used, or ask me where I want it.
Automatically put it into iTunes Central.
For this to
work I think one needs some type of TimeCapsule iTunes Central device which exists at
home and is cloned in the cloud, for transcoding and mobile dynamic delivery.
I would
probably rush to the shop and buy a €600 Euro Time Capsule iTunes Central, with
4 Gigs of storage, two at home and two in the cloud.
Then with iTunes Central I just press a button and it sucks all my media into it and then distributes synced clones into all my Apples. Then each Apple evolves so that I can edit it on any one of them.
This is really hard to build, the edge cases are numerous and hard to debug. In Nokia Lifeblog and Yahoo Connected Life we had rich media syncing and the problem is really hard to manage, but then hard problems are to be solved and this is a problem Apple has created for me, so I need them to solve it.
If they do it in the next 12 months, then that time can be immidiately doubled as a competitive advantage as others are still busy building a better Twitter widget for their dynamic home screen.
11:07 AM | Permalink | Comments (6)
The Kindle gave me an idea for a new user experience for media. I call it Linearity. The concept is dead simple: The user experience is rendered into pages and the user only clicks next page. This is just like reading on a Kindle or on a e-book.
I think Linearity works for all kind of media. Imagine if one has a powerful contextual engine that learns your interests, and assembles optimised media pages that is serves proactively in the background and is ready when user clicks next. If the next page is not interesting one just shakes the device and a new page is rendered. Mood signalling, and monetisation needs to be integrated.
If the contextual engine is influenced by what your friends are reading in real-time, what people locally are reading and what is relevant and interesting for me then it should be ‘Water Cooler moment safe’ meaning that one should be able to participate in conversations taking place where people congragate to chat about what is going on in their worlds.11:23 AM in Technology | Permalink | Comments (2)
Just before Christmas I got my Kindle, a device I was really looking forward to using. I wanted to wait for the international edition arriving in UK. I wanted the full experience.
Having read electronic books on my Newton in mid-nineties, I knew the benefit of one-hand operation. I love books and buy a fair amount of books, always visit book stores on my travels. I would not consider myself a book luddite. For me books are about the content primarily, and secondarily they are nice decoration assets. There are few rooms I like more than a library. I love the library I have in our new home with Lu.
Unfortunately books are only fairly good user interfaces. Their benefits are long battery life, good screen contrast, fabulous browsing, visually glanceable bookmarking. Drawbacks are two-hand operated, heavy, big, un-ecological. This point can be debated I am sure.I had the same experience reading on the kindle as many others had. You forget about the device and the content takes your imagination away. Eventhough Sofia, my 12 year old bonus daughter says she hates books, and reading for that matter, I do think that reading is something fundamental to us. Be it fiction or fact it does stretch the mind as it forces out visualisations in the mind. It is still one of the best ways to learn.
The Kindle and other e-books have some powerful benefits: they are small, light. A dictionary is few clicks away. You can have lots of different books with you, in fact you can have your whole library in your bag. If that is not big enough you can have the whole Amazon store at your fingertips. What I did enjoy most was the one-handed effortless usage of reading and clicking next page. I think this benefit is of similar value as cutting the wire of the telephone, when phones got mobilised, first into cordless and later into cellular. In my mind these are the transformation benefits, when one user experience paradigm renders the older user experience into history. I think we will see the same transformation of media in the next ten years as we saw when the CD became MP3’s. As books have far greater decoration value than CD’s I think the transformation will be slower and books will evolve.
11:21 AM | Permalink | Comments (2)