Lifeblog will blog to TypePad - some reflections

Our team today announced that we are partnering with Six Apart to make TypePad the preferred destination when you blog from Lifeblog.

To me this is a natural choice. The first time I met Mena Trott and Barak Berkowitz was a dark, cold December morning in Finland. They could not have picked a worse day to come. The chat was warming us all, we chatted about blogging, mobility and ease-of-use. It was really great to hear how Mena’s thoughts had evolved over time. What really clicked in me was her view that blogging will not be a new form for broadcast, but very much a form of communication between small groups of people. This made perfect sense to me. At the time I knew little about blogging. I had a TypePad account before I met them, but I was not happy with the templates, it did not feel like me. Mena offered to help, and with some local designers few weeks later Moving Experience was live and I was e-born.

Their attitude, their approach and above all their platform is amazing. The more we digged into it the more we found. Most things seem possible with TypePad.

Blogs are reflections of personality, when you come to Moving Experiences you do not come to Six Apart or TypePad, you come to me. This is what I really like. If I for some reason want to leave Six Apart I can export my stuff. They are strong advocates of ATOM. One feels save with TypePad, and that was what we wanted to offer our users. We will not enter the service business with the Lifeblog brand, instead we support ATOM and recommend users to use TypePad.

What really got me convinced was the maturity the founders showed when they let the power to Barak Berkowitz. There is a small anecdote on Barak on Boing Boing This story sums up Barak, he is extremely helpful, he is the reason I am doing this post now. My internet settings were broken due to our Nokia personal Firewall ;-( so I could not get online, and when you work in a big corporation one thing you learn do not tinker with your machine. I bribed Barak for a beer after a long night, and with a few confident key clicks I was on-line. Another thing was when Loic Le Muir said he was going to ditch his platform in the favour of TypePad.

I have really enjoyed getting to know these guys, being in their IVY-league blog school has been rewarding and today you saw the first results of it.

We are soon heading down to San Diego to take part in DemoMobile, so if you are there stop by and have a chat.

Our joint dream of sharing personal multimedia from any device anytime to friends and loved ones is a strong motivator to keep us going.