Moving experiences / Home

« My phone of the year for 2007 | Main | The bespoke Brompton folding bike is here. What a moving experience. »

Tuesday, January 01, 2008

Velorution – The total bicycle experience in London

Velorution In my slow going greener campain, I have been thinking what wheels to get, and I decided on a Brompton, a classic foldable bike made in England. I will post more on this cool bike later; this is the story of where I got it: Velorution. Velorution is a fanastic bike shop in London, just 3min walking from Oxford circus on 18 Great Tichfield Street. The shop is a fusion of gallery and bikeshop. There is lots of space and the bikes are a feast for the eye. I had never imagined the range of bicycles as I saw there. The walls were filled with bike related art. Unfortunately the charismatic blogger/owner Andrea, who runs the popular blog Velorution was not there.  The blog, mixing tech reviews, lifestyle commenting, art commenting and politics and some light veloporn. The blog is fantastic, and very informative. Velorution is an example of retail renaissance, where its presence is far greater than the neighborhood it spans. Mixing of blog, showroom and ofcourse meticulous maintenance in basement. I had to wait for 30minutes as the previous customer got the right Dynamo for his Christiania. First I thought it was poor service, but then I realized, it is ultimate service, real care, there was only bike Doctor and he had another patient. I was warmly velcomed and encourage to fiddle with the bikes, I did. It was great to do that without someone breathing down my neck. Even Maud enjoyed herself, inspecting the bikes, the different lights. Andrea, seems very keen in Fashion, he is Italian, and has created something he calls Pret-a-Rouler, a fashion show of bikes and suitable clothing, not the tight synthetics with big ads, no this is haute couture. It is discoveries like this that makes London totally unique, the market is big enough for this kind of segmentation and tribute to retail lifestyle – A real moving experience - Horaaay.

10:34 PM in Play | Permalink


TrackBack URL for this entry:

Listed below are links to weblogs that reference Velorution – The total bicycle experience in London :


Article very well liked

Posted by: Discount Mac Cosmetics at Aug 19, 2011 12:56:05 PM

We look forward to beginning my university

studies and the overall preparation will never visit

your site is complete.

Posted by: carlos lee jersey sale at Aug 26, 2011 6:21:37 AM

nice! I really admire you!

Posted by: bridesmaids dresses uk at Feb 14, 2012 2:24:04 PM

www.againtown.comresource. Their stories are superbly interesting. Last year she had Gustav Söderström from Spotify on stage, sharing how they plan to make Spotify more sticky and
Authentic Jordan Shoessocial, now you can see the fruits of that work.

To show our appriciation of the conference, we are rolling in the designers to document the event into a New Basketball Sneakersconference conversation. If you attended the event in November in San Francisco,Wholesale Watches you could not have avoided seeing the gigant murals we created at the back of the conference roomKobe Bryant Shoes

Posted by: Authentic Jordan Shoes at May 15, 2012 12:38:52 PM

Congrats on the column. That's a great mag to write for.

Posted by: Chesp MBT Shoes at May 21, 2012 1:06:30 PM

Meanwhile, LV Outlet has also conveyed a brand spirit to all the people who love lives, which is ‘Just do it, why not’In 1985, Nike has released the first signatures shoes Air Jordan 1 for Michael Jordan, who is in the NBA Chicago Bulls. With the extraordinary appeal of Michael Jordan and the NBA after this worldwide promotion and publicity, Nike has finally become the brand on the planet’s most fascinating and powerful sports brand, and become almost all the top athletes around the world eyes of the irreplaceable necessity. The phrase ‘Just do it!’ h. kan01jia0625 as become one part of the American history and culture just the same as the classic ‘I have a dream’ of Martin.In 1979, the first pair of sneakers Tailwind adopted air cushion technology has been released, which has announced that the human’s manufacturing has entered a new era. This revolutionary change had shocked the whole sports world immediately.

Posted by: chy at Jun 28, 2012 12:27:23 PM


Posted by: Matt at Sep 28, 2012 7:25:10 PM