Saturday, February 16, 2008
Mobile World Congress was a feast of bling skin deep.
Of the services the Yahoo OneConnect got a lot of buzz. Good job, would have been great to distribute betas at their cool stand.
I have never seen so many different phones in different colours shapes and still feel unsatisfied. We have entered era of bling, where there is less substance and more eye candy. Walking around the floor gave me a sense, I have seen this before.
Now that the dust has settled, I think my favourites of the show was the SonyEricsson X1 and the Experia brand. Unfortunately it somehow got lost among all the bling. I had a great moment to sit down with its creator and get hands on with it. On the floor it was kept under tight surveillance. Nothing beats touching a device, and this device is a winner and will be a huge hit for SonyEricsson. It will also be a hit for HTC, who according to rumours on the floor was deeply responsible for co-creating the device. The great debate on the floor was whether it was a pure ODM by HTC. My own verdict is that the finesse of the design tells me it was strongly influenced by SonyEricsson, it is simply clearly better than anything HTC has done to date. What I really liked was the super high-res display which was 800x320(?) and about 3” The Experia Widgets actually rendered live screenshots of when they were used last. Very cool, and shows what can be achieved when resolution goes up. The device was running Windows mobile 6 and seem to have some more work needed.
I also liked the Samsung Soul, I do not think I ever seen as clean UI from any of the Asians, the styling is also great, so I expect to see it en mass on the street. I spent lots of time looking at LG, but I must say, I was disappointed, last year my jaw dropped at their stand, with wonderful mechanics and the Prada phone, now it seemed half done. The Viewty with strong Camera styling is great, but sales are already telling that.
The Nokia 6220 Classic will be a massive hit. 5MP Carl Zeiss optics and S60 in a clean balanced design with the right price point. That is what will win Nokia the Christmas sales once again. Nokia has it mid range in great shape. Beware smaller players, they will eat your lunch. I really liked the video push with N96 solid progress from N95. It is the first couch potato mobile. It will not be long when we carry movies in the pocket and project them in hi-def on any screen (check out OMAP 3430).
Nokias midrange lunch will certainly be a shared one with Sony Ericsson. The splash proof SonyEricsson CyberShot C702, felt suberb in the hand. I also like the Minox style 5MP C902 CyberShot. Last year SonyEricsson looked weak, now they are back. I only hoped their marketing people would have been better prepared for the splash of great new products. I feel real sorry for the creators, whose phones were crammed in their tiny booth.
Motorola, what should I say? I somehow feel sad. I do not think they will be around for the next show in their current form. I heard people calling it the morgue, while walking by it. It is sad they did not acquire Trolltec, it could have rescued them, I am sure they were asked.
I am really interested to see who can break through the bling of SW and services into new era of experience businesses.
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The X1 (800x480 by the way) was definitely the talk of the town. I didn't manage to stop by the Fjord booth, too many meetings, do you still have that PDF you were talking about with the insights into this year's MWC?
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